Billboards vs Radio

We are often asked about the advantages we can offer in renting billboards over traditional radio, and while we may think that radio is a medium that has managed to remain in the taste of radio listeners and that is still current generationally, billboards are one step ahead due to multiple benefits, some of which we will mention below.
The first and most important is the amount of investment, since while radio campaigns are very limited in time, billboards do not have that limitation. Since the passerby often has more time to see the billboard and receive that advertising proposal than the radio spot, which often does not last more than 10 seconds.

Another benefit is that advertising on the billboard has its visual impacts 24/7 on everyone who passes by, on the other hand, on the radio you have to the station and segment you want to advertise on. And to mention another, according to neurolinguistic studies, the percentage of visual people is 40%, so we have a margin of advantage over auditory people. And that is why you find yourself reading this information and not listening to it.